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Monthly Archives: May 2007
The State of Search Engine Advertising: Reality and Alternatives
The herd mentality nevër fails to amaze me. When the pay-per-clíck concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search engines sat on their collective [...]
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Top 10 Sins of Blog Usability
“Sinning” is an archery term, which literally means “to miss the mark.” If you’re blogging to establish a two-way dialogue with the world, the “mark” is the optimal reader experience. The following is a líst of ten things that can hurt your blog’s usability. 10. Sending Mixed Messages The focus of your blog should be [...]
Posted in Design, Develop Leave a comment
5 Reasons To Redesign With CSS
Many small business owners have a hard time seeing the value of a website redesign. They believe “if it ain’t broke, don’t fix it.” And this is understandable. Unless you are eating, breathing and sleeping technology and staying up to date with the moving target of Internet business, you’re not likely to know intuitively if [...]
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Increase Conversion with Situational Selling
When you walk into a sporting goods store, does the salesperson immediately assume that you play hockey? Of course not. In fact, he’d probably never make a sale if he greeted every customer with “Hi! We’ve got some great ice skates in just your size. Would you like to see a pair?” On the other [...]
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Top 10 SEO Mistakes and What to Do to Correct It
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia) This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look [...]
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Choosing a Web Designer the Easy Way
Choosing a Web Designer When you choose a web designer, there are many things that you need to be aware of and that need to be taken into consideration before you make a decision. To some extent, the ability to work successfully with your web designer is sometime as important as their actual skill in [...]
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Increase PageRank Fast with Quality Backlinks
The PageRank of a website is determined largely by the importance, or popularity, of the site based on the PageRank of the sites linking back to it. You must take advantage of quality backlinks to increase the PageRank of your site. What are backlinks? Plain and simple, backlinks are links that point back to your [...]
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How Google Measures Link Popularity
Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, [...]
Posted in Develop, Market Leave a comment
Gear Up Your Site For Social Media Marketing
The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffíc. You should also introduce social media components to your site because web users are experiencing these new forms of interactions on more and [...]
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