Monthly Archives: May 2007

Using Testimonials for Maximum Effect

By smalpass | Published: May 13, 2007
Anyone who’s been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product. But, like any marketing tool, the strength of a testimonial is greatly related to [...]
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Brand Positioning Using Web-Video

By smalpass | Published: May 13, 2007
As Web-video presentations íncrease in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes and unfortunate failures. It is only a matter of time before Web-video becomes the dominating vehicle for businesses that are serious about marketing communication. The businesses that will be successful will learn [...]
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Knowing HTML Is Not Nearly Enough

By smalpass | Published: May 13, 2007
Knowing HTML Is Not Nearly Enough Every web designer is familiar with the HTML programming language, which stands for Hypertext Markup Language. The language has been in use since the advent of cyberspace, and although it will probably always be used, it is already being supplemented by newer, more versatile versions of HTML. The Extensible [...]
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The right web design look and feel – Does it matter?

By smalpass | Published: May 13, 2007
This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface? Many companies are constantly tweaking their web site with a view to capturing the attention of potential customers. Although [...]
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International Brand Naming And How Words Can Hurt You

By smalpass | Published: May 12, 2007
International Brand Naming And How Words Can Hurt You It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”. In today’s international marketplace, getting names right is vital. Marketers and brand managers are becoming more and more concerned that their [...]
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Success Strategies for Optimising Online Press Release Campaigns

By smalpass | Published: May 12, 2007
I was recently having breakfast with a good friend of mine who is in management with a large Brick and Mortar Company and the topic of Press Releases came up in our conversation. My friend questioned the real value of this medium and pointed out that Press Releases, while certainly apart of his company’s communication [...]
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