At Aquafruit, we spend a fair amount of time looking at new solutions for promoting our own business.
As a part of this, we are always on the lookout for better tools, better methods and better ways to do what we do in less time, whilst maintaining quality and integrity for our clients as well.
As always, the simple goal of being able to offer our clients value adds for their business and their customers is important to us.
So, in the spirit of contribution, Aquafruit Media would like to introduce to you, the email engine that we use.
Email Marketing by Aquafruit Media and Constant Contact is the easy, effective, and highly affordable way to get your message out. It helps you create professional-looking emails-fast and with no technical expertise-and build strong, successful, and lasting relationships with your customers, clients, or members.
The top 9 benefits of email marketing:
#1 – It’s All About Communication
How do you get repeat business and earn customer loyalty? Take a lesson from small businesses that long ago grasped the dynamics and importance of building customer relationships through communication.
They nurture their customers over time by learning and remembering individual preferences and interests. They acquire this customer information directly from customers through personal interaction. And they keep in touch with customers on a regular basis ensuring their business remains “top of mind.”
Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing efforts.
#2 – Email Turns Prospects and Visitors into Loyal Customers!
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your Web site, visit your store or office, or call you on the phone.
With email marketing you can solidify existing relationships, initiate new ones and convert your one-time visitors, buyers and members into repeat business and long-term customers or contributors.
No matter how your visitors, prospects and customers found you; perhaps you paid for search engine placement, sponsored a newsletter, rented an opt-in list, placed a banner ad or two, distributed a flyer or sent a postcard; email marketing adds to your bottom line because it allows you to maximize your investment in those expensive and time consuming marketing efforts and improve the return on investment (ROI) of every dollar you spend to obtain new business and develop profitable customer relationships.
#3 – Why is Email Marketing the Answer?
Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable and highly effective.
When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (e.g. direct mail or print advertising) And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks – and you can see the results of your efforts instantly.
Email marketing is at it’s most effective when used in communications to your existing customer list or “house list” as a means of customer retention.
#4 – Communicate More Information, More Often
Email marketing is an affordable way to stretch a tight marketing budget. It can cost as little as fractions of a cent per email! With a response rate five times greater than direct mail and 25 times the response rate of banner ads, email marketing is the most effective way to increase sales, drive traffic and develop loyalty.
Unlike direct mail, there is virtually no production, materials or postage expense. So, with email marketing, you can easily and affordably create more communications that are valued by your customer, and you can make those communications support and enhance your brand in a way that substantially differentiates your company from the competition.
Your communications can include newsletters, preferred customer
promotions, sale notifications, new service announcements, event invitations, greetings and more.
#5 – Educate your customers
Information and education make your customers and prospects much more valuable because they are more likely to buy when they can make an informed decision.
Why force prospects to look elsewhere for the important information they need? Your email communications can gently lead a prospect through the sales process, provide important data and drive the prospect to your website for more details and/or a purchase.
For example, an email newsletter is uniquely suited to accomplish the long-term goals of customer retention and loyalty, while it can still contain a call-to-action that provides a short-term benefit.
For most businesses, a well-educated customer uses products and services to their greatest advantage. And, guess who will be the first in line to buy when something new becomes available?
#6 – Foster Long-lasting Relationships
Email is an easy and inexpensive way of establishing early and long lasting relationships with your prospects and customers and the benefits of these relationships are far reaching.
When you inform and educate prospects and customers, they begin to perceive you as capable of addressing their needs. Even better, they may look to you as an expert. This develops trust, opens the door to two-way communication and allows them to share their pain points with you.
Using the information you gain from your prospects and customers, you will be able to better serve their ongoing needs, hone your unique selling proposition and slowly close the door on your competitors.
In the process, you may discover hidden sales opportunities that you may not be addressing.
Good email marketing wins over consumers:
Well-executed permission email marketing campaigns can have a positive impact on consumers’ attitudes towards companies.
67% of US consumers said they liked companies that, in their opinion, did a good job with permission email marketing.
58% of consumers said they opened those companies’ emails, while 53% said that such emails affected their personal buying decisions.
Source: Emarketer
#7 – Easily Measure and Improve Your Results
The benefits derived from most types of marketing and advertising are very difficult to measure.
With email marketing, however, you can easily measure the number of emails sent, emails opened, bounce backs, unsubscribes and click-through rates. You can also tell who opened your email, which links in your email motivated the most clicks and, even more specifically, who clicked on each link.
All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving results going forward.
#8 – What About Spam and Privacy Concerns?
The hottest topic in email marketing today is spam.
As corporations and Internet Service Providers (ISPs) work to control the amount of unsolicited email entering their systems, they may inadvertently filter out legitimate emails. In industry language, this type of error is known as a “false positive,” and the result is that some emails sent to people who have requested them don’t ever reach their destination.
But, let’s put that into perspective. Even with spam’s impact, a good email co
mmunication sent to your house list will still be opened by over 40% of the people it’s sent to. Given typical response rates to traditional marketing tactics, that’s as much as 40 times better than the percentage of people who read your newspaper ads; respond to your direct mail; or return your unsolicited phone calls.
Email marketing represents the first time in history that we’ve ever been able to cost effectively communicate with our entire customer and prospect base over and over and over again. Not only that, but thanks to the inherently democratic nature of email (i.e. the big boys don’t get any more space in the email inbox than the rest of us), email marketing gives us the opportunity to not just compete with, but outperform our much larger competitors for the attention of readers.
And so, while SPAM has certainly reduced some of the effectiveness of email marketing in recent months,
this remarkable tool is by no means past its prime.
Studies show that both senders, and recipients increasingly prefer email marketing.
Email is the increasingly preferred method of communication for businesses.
In a recent report, Gartner predicts that 80% of companies engaged in direct marketing will send at least one email campaign by the end of 2004.
According to DoubleClick, permission-based email is far and away the preferred
method of online communication for consumers.
75% rated it as their preference, with only 25% preferring postal mail and 0% choosing telemarketing.
#9 – An Email Marketing Service Makes it Easy and Affordable
There are Web-based email marketing services, like Constant Contact Do-It-Yourself Email Marketing, that are inexpensive and designed to make email marketing easy for the non-technical user.
These types of services take care of the heavy lifting to allow you to do what you do best – promote your own product, service or cause.
An email marketing service delivers your emails with proper protocols, develops relationships with ISPs and has a full-time staff to gain the highest deliverability rates for your email.
Finally, a good email marketing service is Can-Spam compliant and offers a complete solution including list
management and real-time reporting.
The Features!
- Choose from more than 160 easily customized HTML email templates—or create your own from scratch
- Create highly visual, graphically compelling email newsletters and promotions in just minutes with our step-by-step Email Wizard
- Drive more traffic to your website with focused, targeted email communications
- Build and manage your email list—import existing customer lists, add names individually, or capture contact information from website visitors
- Measure your email campaign results instantly—check click-through rates, review new subscribers, and see who opened and clicked on each link.
- Communicate with your audience with confidence, knowing that Aquafruit Media will take care of getting your email delivered and CAN-SPAM compliance.
Discover how the power of Email Marketing by Aquafruit Media can help you better connect with your customers or members…nurture your relationships…and grow your organization.
60 Day FREE Trial – At Aquafruit, we encourage all of our partners to sign up for the free trial to see how it can benefit your business.
Easily Create HTML Email Campaigns
Our Email Campaign Wizard makes it easy for you to create and send professional email newsletters, promotions, and more in just minutes-with no technical skills required. This means that you can create HTML emails that look like they were designed by a professional, without paying a professional’s price.
Simple Steps for Creating Email Campaigns
Creating email campaigns is easy with our Email Campaign Wizard to guide you.
- Pick the template that is right for you
- Add your content and images
- Customize colors and fonts
- Select who should receive your email
- Choose the day and time you want your email campaign to be delivered
- Send!
Creating HTML emails is that simple!
HTML Templates
It’s easy to create all types of email communications in minutes-from professional email newsletters to timely event invitations and compelling email promotions. No technical skill is required for any business to create email campaigns that will wow your customers and members.
Get peace of mind with easy list management
Email list management can be a headache if you go it alone, but not with Aquafruit Media. We make it easy for you to grow and manage your list-whether it’s large, small, or non-existent. Relying on Aquafruit for your list management means you get peace of mind-no more headaches-and more time to focus on what’s important to your business or organization.
Email Delivery Management – Have confidence that your emails will make it to the inbox!
With our email engine, you have the confidence that your emails will end up where you want them to be-in your contacts’ inboxes-and that they will look great when they get there. Using our engine also means you can trust that you’re always up-to-date on the latest legal requirements and technical solutions available for email marketing. We’ve got you covered!
How much does it Cost?
The 60 day trial is totally free.
After the 60 days.
- Pricing -Starting at $19 AUD – ($15 USD) a month (no contracts)
- Send unlimited emails to your list
- Monthly fee based on your email list size
- Save big with combined Email Marketing & Survey Bundle – 50% off the second product
- Ability to send unlimited emails to your list (monthly fee is based on number of unique email addresses in your list.
- New features added automatically
- Access to online user community and support blog
- Hosting of your contact lists and up to 5 images (additional fees apply for more than 5 hosted images)
- Automatic management of opt-ins, opt-outs and bounces
- Tool usage – list building tool, gift reminder, and Send Page to a Friend
- Statistic recording for real-time reporting
- Email campaign scheduling for a specific date and time
- and more …
If you would like to take part in this offer, or require more information, please contact us directly at sales@aquafruit.net or sign up for the free trial at www.constantcontact.com/index.jsp?pn=aquafruit
regards,
Scott Malpass
Director
Aquafruit Media
Email Campaigns – An Outstanding Newsletter Engine
At Aquafruit, we spend a fair amount of time looking at new solutions for promoting our own business.
As a part of this, we are always on the lookout for better tools, better methods and better ways to do what we do in less time, whilst maintaining quality and integrity for our clients as well.
As always, the simple goal of being able to offer our clients value adds for their business and their customers is important to us.
So, in the spirit of contribution, Aquafruit Media would like to introduce to you, the email engine that we use.
The top 9 benefits of email marketing:
#1 – It’s All About Communication
How do you get repeat business and earn customer loyalty? Take a lesson from small businesses that long ago grasped the dynamics and importance of building customer relationships through communication.
They nurture their customers over time by learning and remembering individual preferences and interests. They acquire this customer information directly from customers through personal interaction. And they keep in touch with customers on a regular basis ensuring their business remains “top of mind.”
Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing efforts.
#2 – Email Turns Prospects and Visitors into Loyal Customers!
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your Web site, visit your store or office, or call you on the phone.
With email marketing you can solidify existing relationships, initiate new ones and convert your one-time visitors, buyers and members into repeat business and long-term customers or contributors.
No matter how your visitors, prospects and customers found you; perhaps you paid for search engine placement, sponsored a newsletter, rented an opt-in list, placed a banner ad or two, distributed a flyer or sent a postcard; email marketing adds to your bottom line because it allows you to maximize your investment in those expensive and time consuming marketing efforts and improve the return on investment (ROI) of every dollar you spend to obtain new business and develop profitable customer relationships.
#3 – Why is Email Marketing the Answer?
Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable and highly effective.
When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (e.g. direct mail or print advertising) And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks – and you can see the results of your efforts instantly.
Email marketing is at it’s most effective when used in communications to your existing customer list or “house list” as a means of customer retention.
#4 – Communicate More Information, More Often
Email marketing is an affordable way to stretch a tight marketing budget. It can cost as little as fractions of a cent per email! With a response rate five times greater than direct mail and 25 times the response rate of banner ads, email marketing is the most effective way to increase sales, drive traffic and develop loyalty.
Unlike direct mail, there is virtually no production, materials or postage expense. So, with email marketing, you can easily and affordably create more communications that are valued by your customer, and you can make those communications support and enhance your brand in a way that substantially differentiates your company from the competition.
Your communications can include newsletters, preferred customer
promotions, sale notifications, new service announcements, event invitations, greetings and more.
#5 – Educate your customers
Information and education make your customers and prospects much more valuable because they are more likely to buy when they can make an informed decision.
Why force prospects to look elsewhere for the important information they need? Your email communications can gently lead a prospect through the sales process, provide important data and drive the prospect to your website for more details and/or a purchase.
For example, an email newsletter is uniquely suited to accomplish the long-term goals of customer retention and loyalty, while it can still contain a call-to-action that provides a short-term benefit.
For most businesses, a well-educated customer uses products and services to their greatest advantage. And, guess who will be the first in line to buy when something new becomes available?
#6 – Foster Long-lasting Relationships
Email is an easy and inexpensive way of establishing early and long lasting relationships with your prospects and customers and the benefits of these relationships are far reaching.
When you inform and educate prospects and customers, they begin to perceive you as capable of addressing their needs. Even better, they may look to you as an expert. This develops trust, opens the door to two-way communication and allows them to share their pain points with you.
Using the information you gain from your prospects and customers, you will be able to better serve their ongoing needs, hone your unique selling proposition and slowly close the door on your competitors.
In the process, you may discover hidden sales opportunities that you may not be addressing.
Good email marketing wins over consumers:
#7 – Easily Measure and Improve Your Results
The benefits derived from most types of marketing and advertising are very difficult to measure.
With email marketing, however, you can easily measure the number of emails sent, emails opened, bounce backs, unsubscribes and click-through rates. You can also tell who opened your email, which links in your email motivated the most clicks and, even more specifically, who clicked on each link.
All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving results going forward.
#8 – What About Spam and Privacy Concerns?
The hottest topic in email marketing today is spam.
As corporations and Internet Service Providers (ISPs) work to control the amount of unsolicited email entering their systems, they may inadvertently filter out legitimate emails. In industry language, this type of error is known as a “false positive,” and the result is that some emails sent to people who have requested them don’t ever reach their destination.
But, let’s put that into perspective. Even with spam’s impact, a good email co
mmunication sent to your house list will still be opened by over 40% of the people it’s sent to. Given typical response rates to traditional marketing tactics, that’s as much as 40 times better than the percentage of people who read your newspaper ads; respond to your direct mail; or return your unsolicited phone calls.
Email marketing represents the first time in history that we’ve ever been able to cost effectively communicate with our entire customer and prospect base over and over and over again. Not only that, but thanks to the inherently democratic nature of email (i.e. the big boys don’t get any more space in the email inbox than the rest of us), email marketing gives us the opportunity to not just compete with, but outperform our much larger competitors for the attention of readers.
And so, while SPAM has certainly reduced some of the effectiveness of email marketing in recent months,
this remarkable tool is by no means past its prime.
Studies show that both senders, and recipients increasingly prefer email marketing.
Email is the increasingly preferred method of communication for businesses.
#9 – An Email Marketing Service Makes it Easy and Affordable
There are Web-based email marketing services, like Constant Contact Do-It-Yourself Email Marketing, that are inexpensive and designed to make email marketing easy for the non-technical user.
These types of services take care of the heavy lifting to allow you to do what you do best – promote your own product, service or cause.
An email marketing service delivers your emails with proper protocols, develops relationships with ISPs and has a full-time staff to gain the highest deliverability rates for your email.
Finally, a good email marketing service is Can-Spam compliant and offers a complete solution including list
management and real-time reporting.
The Features!
Discover how the power of Email Marketing by Aquafruit Media can help you better connect with your customers or members…nurture your relationships…and grow your organization.
60 Day FREE Trial – At Aquafruit, we encourage all of our partners to sign up for the free trial to see how it can benefit your business.
Easily Create HTML Email Campaigns
Our Email Campaign Wizard makes it easy for you to create and send professional email newsletters, promotions, and more in just minutes-with no technical skills required. This means that you can create HTML emails that look like they were designed by a professional, without paying a professional’s price.
Simple Steps for Creating Email Campaigns
Creating email campaigns is easy with our Email Campaign Wizard to guide you.
Creating HTML emails is that simple!
HTML Templates
It’s easy to create all types of email communications in minutes-from professional email newsletters to timely event invitations and compelling email promotions. No technical skill is required for any business to create email campaigns that will wow your customers and members.
Get peace of mind with easy list management
Email list management can be a headache if you go it alone, but not with Aquafruit Media. We make it easy for you to grow and manage your list-whether it’s large, small, or non-existent. Relying on Aquafruit for your list management means you get peace of mind-no more headaches-and more time to focus on what’s important to your business or organization.
Email Delivery Management – Have confidence that your emails will make it to the inbox!
With our email engine, you have the confidence that your emails will end up where you want them to be-in your contacts’ inboxes-and that they will look great when they get there. Using our engine also means you can trust that you’re always up-to-date on the latest legal requirements and technical solutions available for email marketing. We’ve got you covered!
How much does it Cost?
The 60 day trial is totally free.
After the 60 days.
If you would like to take part in this offer, or require more information, please contact us directly at sales@aquafruit.net or sign up for the free trial at www.constantcontact.com/index.jsp?pn=aquafruit
regards,
Scott Malpass
Director
Aquafruit Media